Shire Pharmaceuticals is hitting "the road" as part of a new unbranded education campaign for patients with ulcerative colitis (UC), complete with live events in 10 cities.

Results of a survey conducted last week showed that patients preferred online video over podcasts in AstraZenecas Living with Heartburn promotional efforts featured on About.com.

The internet hasn’t replaced traditional direct marketing, but its unique abilities have made it an essential part of the pharma marketing mix. Stephen McGuire finds out what Web-shy brand directors are missing

A federal judge’s rationale for overturning New Hampshire’s ban on the commercial use of physician data parallels industry arguments against restrictions on other forms of marketing.

Point-of-care marketing is emerging as a critical venue for reaching patients. With so much activity going on, is this space in danger of becoming as cluttered as any? Where are the opportunities to break through and educate patients?

Novo Nordisk has unveiled a revamped diabetes care Web site to communicate with patients seeking help in the self-management of the disease.

Wunderman has been chosen to launch a consumer campaign for AstraZeneca’s breast cancer treatment Faslodex.

Cracking the patient-physician interaction has long proved elusive for pharma. But by combining patient chart data with actual audio conversations, marketers can better understand how to impact the exchange, says Carolyn Choh Fleming

Investment in patient education and patient-facing communications are on the rise, according to the results a newly released report from Cutting Edge Information.