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Education & Awareness Articles
Sanofi-Aventis and Lilly in Cialis marketing pact
Ben Comer
March 27, 2008
Sanofi-Aventis has teamed with Eli Lilly in a collaboration to market erectile-dysfunction drug Cialis (tadalafil) to US urologists.
Cook social media site to educate on ED
Stephen McGuire
March 13, 2008
In an effort to educate physicians and consumers about a complex and painful form of erectile dysfunction know as Peyronie's disease, device manufacturer Cook Medical recently launched an unbranded physician education focused website found online at MensHealthPD.com.
Shire hits the road with ulcerative colitis patient awareness program
Stephen McGuire
March 10, 2008
Shire Pharmaceuticals is hitting "the road" as part of a new unbranded education campaign for patients with ulcerative colitis (UC), complete with live events in 10 cities.
Merck/Schering-Plough launch newspaper ads, take down Vytorin TV
Matthew Arnold
January 24, 2008
Merck/Schering-Plough launched patient education ads for Vytorin and Zetia in newspapers over the weekend while temporarily suspending broadcast advertising for the brands.
Bolling assumes head of trade group formed from three others
Marc Iskowitz
January 03, 2008
Whether client or service-side, student or seasoned pro, one national trade group wants to to serve all of your educational needs.
NYU nixes controversial awareness ads on child psych ills
Matthew Arnold
December 20, 2007
Bowing to outraged patient advocates, NYU Child Study Center said it will halt its controversial print and outdoor ad campaign aimed at raising awareness of mental health problems in children.
Arming Advocates
Warren Ross
September 01, 2007
PhRMA is attempting to train and motivate pharmaceutical company employees to defend the industry and promote the value of medicines through its PharmaCorps workshops. Warren Ross finds out how the program works
Group launches Pfizer-backed awareness effort
Matthew Arnold
September 01, 2007
Spurred on by the approval of Lyrica, the National Fibromyalgia Association is launching an educational campaign to raise awareness of the disorder, which affects an estimated 6 to 10 million Americans.
Medical Education Review 2007: Med Ed Mettle
James Chase
August 01, 2007
While many providers continue to grapple with grant procedures, a number of other trends and issues have risen to the forefront in the past 12 months, according to MMMs annual survey of medical education companies.
Patients prefer video in study of Nexium promotion
Stephen McGuire
June 25, 2007
Results of a survey conducted last week showed that patients preferred online video over podcasts in AstraZenecas Living with Heartburn promotional efforts featured on About.com.
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