PhRMA is attempting to train and motivate pharmaceutical company employees to defend the industry and promote the value of medicines through its PharmaCorps workshops. Warren Ross finds out how the program works

Spurred on by the approval of Lyrica, the National Fibromyalgia Association is launching an educational campaign to raise awareness of the disorder, which affects an estimated 6 to 10 million Americans.

While many providers continue to grapple with grant procedures, a number of other trends and issues have risen to the forefront in the past 12 months, according to MMMs annual survey of medical education companies.

Results of a survey conducted last week showed that patients preferred online video over podcasts in AstraZenecas Living with Heartburn promotional efforts featured on About.com.

The internet hasn’t replaced traditional direct marketing, but its unique abilities have made it an essential part of the pharma marketing mix. Stephen McGuire finds out what Web-shy brand directors are missing

There’s more to conducting marketing research overseas than translating survey questions and hiring local moderators to do interviews. Bart Weiner and Brian Hull offer a guide to getting it right in the world’s biggest markets

Point-of-care marketing is emerging as a critical venue for reaching patients. With so much activity going on, is this space in danger of becoming as cluttered as any? Where are the opportunities to break through and educate patients?

More than a third of physicians (35%) have received industry subsidies for attending professional meetings or CME, according to The New England Journal of Medicine.

A University of Tennessee ethics professor told attendees at a Rutgers lecture that pharmas should switch from branded ads to disease awareness advertising.

Reed Elsevier is selling its Harcourt Education division to focus on “growing digital opportunities” in its science and medical, legal and business units, Bloomberg reported.