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 Education & Awareness Articles

Reed Elsevier selling Harcourt Education division

Matthew Arnold April 01, 2007

Reed Elsevier is selling its Harcourt Education division to focus on “growing digital opportunities” in its science and medical, legal and business units, Bloomberg reported.
 

Turning Dialogue into Data

Carolyn Choh Fleming April 01, 2007

Cracking the patient-physician interaction has long proved elusive for pharma. But by combining patient chart data with actual audio conversations, marketers can better understand how to impact the exchange, says Carolyn Choh Fleming
 

DTP budgets will rise above ’06 levels

Stephen McGuire April 01, 2007

Investment in patient education and patient-facing communications are on the rise, according to the results a newly released report from Cutting Edge Information.