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 Generic Articles

Generics increase competition: study

James G. Dickinson June 01, 2007

A new study funded by PhRMA says the increasing use of authorized generics by drug companies has not led to delays in generic entry into the marketplace.
 

Bristol-Myers Squibb pleads guilty to lying about Plavix deal

Stephen McGuire May 31, 2007

The US Dept. of Justice (DOJ) Wednesday said that Bristol-Myers Squibb (BMS) has entered guilty pleas to two counts of making false statements to a government agency and will pay the maximum $1 million criminal fine for lying about its Plavix deal with Canadian generics drugmaker Apotex.
 

Headliner: Bil Kennally of Greenstone

Matthew Arnold May 01, 2007

Bill Kennally’s job is to keep other generics companies from eating Pfizer’s lunch—or the leftovers thereof.
 

FDA warns of buying Accutane online

Stephen McGuire May 01, 2007

The FDA launched a Web site warning of the dangers of purchasing Roche’s acne drug Accutane (isotretinoin) or any of its generic equivalents over the Internet.
 

Generics and the DTC media outlook

Marc Iskowitz April 01, 2007

How will generic erosion to prescription drug brands (such as Zoloft, Zocor, Pravachol)—as well as generic threats (Plavix and Norvasc)—affect spending on direct-to-consumer advertising?
 

Turning Dialogue into Data

Carolyn Choh Fleming April 01, 2007

Cracking the patient-physician interaction has long proved elusive for pharma. But by combining patient chart data with actual audio conversations, marketers can better understand how to impact the exchange, says Carolyn Choh Fleming
 

Senate committee OKs generics bill

James G. Dickinson April 01, 2007

The Senate Judiciary Committee has approved the Preserve Access to Affordable Generics Act, sponsored by Herb Kohl (D-WI), that would prohibit innovator drug companies from compensating generic drug companies to delay a generic drug’s entry into the market.