Just call it the Energizer Bunny. Despite drawing fire from consumer groups, legislators and other concerned critics wanting to curb it, direct-to-consumer pharmaceutical advertising keeps on going.

In an opinion piece yesterday, the chair of the FDA advisory committee on Avandia recommended the agency change the way it evaluates experimental diabetes drugs.

A Web site that summarizes medical journal articles for doctors is reducing the number of clicks it takes to find authors’ financial ties, following reader criticism of its disclosure policy.

The war of words between GlaxoSmithKline and critics of the firm’s oral diabetes drug escalated yesterday, as the marketer took additional steps to shore up confidence in Avandia.

Ophthalmology journals led the way with a 17% revenue hike, as six of the eight specialties posted gains in 2006. PERQ/HCI’s Eugene M. May reports on the biggest specialty advertisers

The Journal of the American Academy of Physician Assistants (JAAPA) is launching its first redesign in over a decade, with a more modern and scholarly look.

The Association of Medical Publications named Maureen Reichert of the Journal of the American Medical Association and Diane Carpenteri of Cliggott’s AIDS Reader and Infectious Medicine as the winners of the 2007 Nexus Awards.

The Association of Medical Publishers is rebranding as the Association of Medical Media in a nod to the medical advertising agencies that make up one of its key constituencies.

A survey of pulmonologists conducted by The Matalia Group for Walchli Tauber found that Chest ranked as the leading “essential” medical journal among those specialists.

In a new partnership with the Nature Clinical Practice journals, Medscape will create journal CME activities ahead of publication, and Nature will print and promote the article-related activities.