Doctors rate Merck's ePromotion efforts as tops in the industry, according to pharmaceutical marketing data firm Verispan.

In an effort to educate physicians and consumers about a complex and painful form of erectile dysfunction know as Peyronie's disease, device manufacturer Cook Medical recently launched an unbranded physician education focused website found online at MensHealthPD.com.

Centocor launched itself into the blogosphere with the debut of its corporate blog at cnto411.com.

Google last week unveiled its new online health service at a meeting of the Healthcare Management and Information Systems Society (HIMSS) in Orlando.

By equipping all of its sales reps with interactive tools, AstraZeneca's field force has added valuable minutes to its sales calls and considerably improved its ability to cover multiple products in a single detail.

Web sites for Pfizer's smoking cessation drug Chantix, erectile dysfunction drugs Cialis, marketed by Lilly and Pfizer's Viagra were the top three online branded pharma product portals driving offline consumer prescription requests, a new study shows.

Steve Case, chairman and CEO of Revolution Health and co-founder of AOL, yesterday lamented pharma's hesitation to embrace interactive and inject a greater share of promotional budget into online initiatives.

US consumers are turning to the Internet, even more so than their doctors, to research health information, according to a report from digital marketing company iCrossing.

Advanstar Communications unveiled a centralized physician portal for its healthcare group, integrating sites for its five primary care and seven specialty titles into one address, ModernMedicine.com.

Harte-Hanks has announced a series of changes and promotions as it enhances its digital practice area.