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Outdoor Articles
Kinetic launches healthcare practice
Matthew Arnold
May 01, 2007
Kinetic, the outdoor media agency, has launched a healthcare practice.
Exploring alternate media avenues
Marc Iskowitz
January 01, 2007
Outdoor and place-based advertising are increasingly employed to market prescription drugs. When and how should marketers use out-of-home advertising to promote Rx brands, and what kind of ROI should they expect?
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