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Professional Articles
GSK to make grant info public
Matthew Arnold
August 21, 2008
GlaxoSmithKline will join Pfizer and Eli Lilly in reporting educational and charitable grants.
AMM honors top journal ads
James Chase
August 21, 2008
The Association of Medical Media (AMM) will honor the top journal ads in 13 categories at its annual Doctors' Choice awards luncheon, September 24, at The Palace Hotel in New York City.
Vioxx trial described as marketing stunt
Ben Comer
August 20, 2008
Researches involved in the litigation against Vioxx claim the product's ADVANTAGE trials were based on marketing objectives rather than scientific rigor.
AstraZeneca teams up with Abbott on Crestor co-promote
Matthew Arnold
August 14, 2008
Seeking to increase its share of voice without beefing up its sales force, AstraZeneca is partnering with Abbott on a co-promotion of Crestor in the US.
Surprise! Massachusetts gift ban is back
Matthew Arnold
August 01, 2008
A big healthcare bill that passed Massachusetts' legislature last night contains a few nasty surprises for industry -- including a code of conduct for drug marketers, an academic detailing program and stringent reporting requirements for payments to physicians.
"Academic detailing" bill introduced
Matthew Arnold
July 31, 2008
A group of senators and representatives is introducing a bill that would fund a test-run for so-called "academic detailing," whereby supposedly unbiased health professionals funded by non-commercial entities detail doctors just as drug company sales reps do.
AstraZeneca says docs top driver to patient assistance programs
Matthew Arnold
July 23, 2008
Doctors and pharmacists drive a third of patients to AstraZeneca's AZ&Me prescription savings program, according to a company survey -- a finding that AstraZeneca said highlights the value of its sales reps' interactions with healthcare professionals.
Massachusetts dumps gift ban, punts on data
Matthew Arnold
July 16, 2008
Massachusetts lawmakers trashed a proposed gift ban hotly contested by biotechs, a key industry in the state, and put off the effective date of a provision banning commercial use of prescriber data.
Pfizer's Saxton: healthcare professionals must lead CME
Matthew Arnold
July 15, 2008
Pfizer med ed head Mike Saxton dismissed the notion that the company was bowing to pressure in its decision to eliminate direct support for CME programs sponsored by medical education and communication companies (MECCs).
PhRMA Code cracks down on gifts to docs
Matthew Arnold
July 10, 2008
PhRMA revised its Code on Interactions with Healthcare Professionals to sharply limit gifts to physicians.
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