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 Promotion Articles

Sudler & Hennessey appoints Co-CEOs

Ben Comer June 30, 2008

Rob Rogers and Louisa Holland have been promoted to co-CEO of Sudler and Hennessey's operations in the Americas.
 

First-year sales of GSK's Alli 'underwhelming,' analyst says

Stephen McGuire June 12, 2008

Although four million people have tried GlaxoSmithKline's OTC weight loss drug Alli during its first year on the market, preliminary sales figures are "pretty underwhelming," one analyst tells the Associated Press.
 

People news

May 20, 2008

The Hal Lewis Group has promoted Morgan Shinick from senior account executive to account supervisor.
 

FDA warns Shire on Fosrenol marketing materials

Stephen McGuire May 12, 2008

Shire received a warning letter from the FDA's Division of Drug Marketing, Advertising and Communications (DDMAC) asking the drugmaker to halt distribution of specific professional marketing materials for its end stage renal disease treatment Fosrenol (lanthanum carbonate).
 

Docs rate Merck tops for ePromotion

Stephen McGuire March 31, 2008

Doctors rate Merck's ePromotion efforts as tops in the industry, according to pharmaceutical marketing data firm Verispan.
 

Sanofi-Aventis and Lilly in Cialis marketing pact

Ben Comer March 27, 2008

Sanofi-Aventis has teamed with Eli Lilly in a collaboration to market erectile-dysfunction drug Cialis (tadalafil) to US urologists.
 

TAP tapped by Shire for Lialda co-promote

Stephen McGuire March 27, 2008

Shire has entered a three-year deal with TAP Pharmaceutical to co-promote ulcerative colitis treatment, Shire's Lialda, in the US.
 

Lilly denies NY Times Zyprexa report

Stephen McGuire March 17, 2008

Eli Lilly has denied the assertions of a recent New York Times article alleging that incoming CEO John Lechleiter encouraged off-label promotion of the company's embattled schizophrenia treatment Zyprexa (olanzapine) in an e-mail he sent in 2003.
 

People news

March 13, 2008

Endo Pharmaceuticals announced that David Holveck has been named president, CEO and a director of the company, effective April 1, 2008.
 

Endo, Novartis begin Voltaren gel licensing deal

Stephen McGuire March 13, 2008

Endo Pharmaceuticals has entered into a licensing agreement with Novartis to obtain the exclusive US marketing rights for the prescription medicine Voltaren Gel (diclofenac sodium topical gel) 1%.
 
 
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