Public relations (PR) Articles

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PR View by Marita Gomez

Marita Gomez July 01, 2007

I sat in a meeting recently listening to two agencies bicker about which will shrivel up first in the next decade—advertising or PR.

Pharmas not ‘Sicko’ with worry over Moore movie

Matthew Arnold July 01, 2007

On the eve of the June 29 debut of Sicko, Michael Moore’s broadside against American healthcare, pharma communicators were wary but optimistic that his latest work would prove more bark than bite.

InVentiv buys indie PR shop Chandler Chicco

Matthew Arnold June 27, 2007

Snowballing InVentiv Health announced two acquisitions -- those of indie healthcare PR shop Chandler Chicco Agency and AWAC, which offers cost containment services to medical payors.

As SiCKO opens, Big Pharma emerges relatively unscathed

Stephen McGuire June 22, 2007

The final prognosis may be that Big Pharma will have minimal crisis control to do as a result of Michael Moores long-awaited documentary SiCKO.

FDA hopes better communication can lessen safety slip-ups

Marc Iskowitz June 21, 2007

At a town hall meeting in Atlanta today, FDA officials said they are taking several steps to address public perception that they are not tending well to drug safety.

PR View by Amy Fry

Amy Fry June 01, 2007

We live in an age of information. With 24/7 access to blogs, wikis, YouTube and more, employees can find, create and comment on any topic that interests them.

Pharma bloggers collect their first heads at AZ

Matthew Arnold June 01, 2007

Mike Zubillaga is no Dan Rather or Don Imus, but like them, he knows the detrimental impact a band of hostile bloggers can have on one’s job security.

Public leery of third-party partnerships

Matthew Arnold June 01, 2007

A survey of public attitudes toward drug company partnerships with nonprofits has found skepticism of industry motives.

GSK again on defensive with Avandia

Marc Iskowitz May 31, 2007

The war of words between GlaxoSmithKline and critics of the firm’s oral diabetes drug escalated yesterday, as the marketer took additional steps to shore up confidence in Avandia.

Delta Burke fronts Byetta diabetes awareness tour

Matthew Arnold May 01, 2007

Lilly and Amylin launched “Let’s Talk,” a Byetta-branded diabetes awareness effort fronted by Delta Burke.

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