Founded: 1982
Officers: Alan Topin, President; Dennis Gilroy, VP/CFO; Abby Mansfield, VP/Creative Director; John Diaz, VP/Creative Director.
Healthcare accounts: Baxter BioPharma Solutions: product and services; Baxter Global Medication Delivery: medication management, drug delivery, nutrition, infusion access; Fenwal: blood collection and processing products; Mission Pharmaceutical: Ferralet 90, Tindamax; Ovation Pharmaceuticals: Sabril; Studer Group: hospital management; Sunstar Butler: oral healthcare products professional; Teva Pharmaceuticals-Lundbeck: Azilect.
Accounts gained (1)
Accounts lost (1): Dusa Pharmaceuticals Inc.
Services: Topin & Associates is an independent full-service healthcare communications agency. We can sum up what we do for our clients in three simple words: We Deliver Impact. The definition of impact goes beyond what services are offered or what capabilities we have. To us, delivering impact means delivering ideas that grow our clients' brands, their businesses, and their customer base. Basically, delivering ideas that get business results.
New Hire Detail: Lori Kewin, Director fo Account Service; Phil Kozel, Associate Creative Director; Barclay Missen, Director of Digital Communications.
Featured Work
Product: Ferralet 90
Client: Mission Pharmacal
Creative/account team: Abby Mansfield, VP/Creative Director; Prill Kozel, ACD/Writer; Holly Pribble, Art Director; Barclay Missen, Dir. of Digital Communications; Lori Kewin, Account Supervisor; Su Jang, Account Executive; Jill O'Malley, Project Manager.
Why this ad is special: When launching into an overcrowded, low-interest category, a brand needs to get attention, both in what it says and how it looks. This launch concept for Ferralet 90, an iron supplement for women, positions the brand as the only iron designed to work with each patient's individual system in a way that's "biocomplementary." The butterfly concept introduces this idea with a visual that's elegant and arresting at the same time.