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 Marketing & Communications Articles

Merck to axe 1,200 sales jobs

Ben Comer May 05, 2008

Merck announced plans to cut 1,200 sales jobs by the end of July. Affected employees will be notified by the end of May.
 

Schering-Plough taps MediaVest for US media

Ben Comer May 02, 2008

Schering-Plough awarded media duties in the US to MediaVest, a subsidiary of Publicis Groupe.
 

Sales forces dwindle at top pharmas

Ben Comer May 01, 2008

In an Associated Press tally, seven out of the 12 companies surveyed reported reductions in work force by 10% or more since January 2007.
 

J&J merges Ortho Biotech, Centocor sales, slashes 400 jobs

Ben Comer May 01, 2008

Johnson & Johnson is consolidating sales and marketing personnel for Ortho Biotech and Centecor.
 

GlaxoSmithKline to close Reliant HQ, lay off marketers

Stephen McGuire April 04, 2008

GlaxoSmithKline will close the Liberty Corner, NJ, headquarters of Reliant Pharmaceuticals and plans to lay off 109 workers at the site, The Star-Ledger of New Jersey reports.
 

Obesity market set for explosive growth, says report

Matthew Arnold March 25, 2008

The market for obesity treatments will grow five-fold by 2016, according to research firm Decision Resources.
 

Tough bill on gifts takes aim at 'industry kickbacks,' advertising deductions

Matthew Arnold March 20, 2008

A bill introduced in the House of Representatives last week would mandate reporting of all gifts to physicians worth more than $25, and violators could lose millions in tax deductions for advertising expenses.
 

Lilly denies NY Times Zyprexa report

Stephen McGuire March 17, 2008

Eli Lilly has denied the assertions of a recent New York Times article alleging that incoming CEO John Lechleiter encouraged off-label promotion of the company's embattled schizophrenia treatment Zyprexa (olanzapine) in an e-mail he sent in 2003.
 

Cook social media site to educate on ED

Stephen McGuire March 13, 2008

In an effort to educate physicians and consumers about a complex and painful form of erectile dysfunction know as Peyronie's disease, device manufacturer Cook Medical recently launched an unbranded physician education focused website found online at MensHealthPD.com.
 

Crestor ads take aim at Vytorin, touting atherosclerosis claim

Matthew Arnold March 11, 2008

AstraZeneca is going for the jugular - or rather, the carotid - with new ads emphasizing Crestor's effectiveness at slowing the progression of atherosclerosis.