Consumers engaging in prescription drug-related word-of-mouth tend to do it offline, according to a Keller Fay Group report.

PhRMA revised its Code on Interactions with Healthcare Professionals to sharply limit gifts to physicians.

Pfizer will no longer fund continuing medical education through med ed firms.

A physicians' manifesto of sorts, composed by Sermo doctors demanding an end to intrusive insurers and overzealous regulators, has garnered 5,200 signatures in the several weeks since it was posted.

Rob Rogers and Louisa Holland have been promoted to co-CEO of Sudler and Hennessey's operations in the Americas.

A proposal by the American Medical Association's Council on Ethical and Judicial Affairs (CEJA) calling for the elimination of commercial sponsorship of medical education was referred back to the council, effectively tabling it for the year.

Although four million people have tried GlaxoSmithKline's OTC weight loss drug Alli during its first year on the market, preliminary sales figures are "pretty underwhelming," one analyst tells the Associated Press.

All the fury over DTC drug ads emanating from Washington hasn't dented their credibility with consumers, according to Rodale's 11th Annual Survey on Consumer Reaction to DTC Advertising of Prescription Drugs.

Merck has agreed to submit all TV ads to the FDA before running them and to adhere to agency recommendations on them as part of a Vioxx-related settlement.

Shire received a warning letter from the FDA's Division of Drug Marketing, Advertising and Communications (DDMAC) asking the drugmaker to halt distribution of specific professional marketing materials for its end stage renal disease treatment Fosrenol (lanthanum carbonate).