Lilly announced plans to broaden its transparency efforts to include publicly disclosing payments to US physicians as well as grants.

Sequence Medical is launching what it claims to be the first-ever individually customizable medical journal in the US.

Merck announced a strategic partnership with inVentiv Health, whereby Merck will utilize inVentiv's contract sales staff to supplement Merck's in-house sales force.

The Doctor's Channel and Reuters Health have partnered to create a daily video newscast for doctors.

According to the results of a new study, about 45,000 US physicians meet via online video with their sales reps, and more than 300,000 have shown interest in interacting with sales or other company representatives online.

Nine months after it pulled Chantix DTC amid concern about possible psychiatric side effects, Pfizer's tortoise and hare are back on the air with a new 90-second TV spot long on risk information.

As ACCME's public comment period on a proposed restructuring of the CME funding structure drew to a close, industry groups blasted the accrediting body for what they see as an overreaction imperiling medical education.

WebMD has announced plans to acquire QualityHealth.com, and its parent, Marketing Technology Solutions, for $50 million.

Euro RSCG Life parent HAVAS is partnering with WebMD for a new Virtual Convention Booth offering that aims to give healthcare professionals the 3D interactive experience online.

Total commercial support of accredited CME scarcely budged in 2007, rising 1% to $1.2 billion, while the share of commercial support going to publishing and education companies declined 4.2% to $594 million, according to the ACCME's annual report.