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Warren Ross

 
 

Recent Articles

Biotech Focus: Chasing the Pot of Gold

May 01, 2008

The pioneers of biotech began their journey with an endless level of optimism and promise. So, why has the goal of redefining the landscape and achieving the blockbuster success the likes of Big Pharma proven so elusive?

The un-empowered patient

April 01, 2008

It's become part of received wisdom that today's patient is an active partner in his or her medical care. Since we all accept this as fact, we don't think it's worth questioning.

Be careful what you wish for

February 01, 2008

Success! When Congress was debating the new Medicare drug benefit, the pharmaceutical industry's top priority was to make sure the government could not negotiate prescription drug prices.

What's Up with the FDA?

February 01, 2008

What, if anything, is wrong with FDA? And who's to blame: the agency's leadership or its massed ranks of critics? These are just some of the questions Warren Ross posed to an opinionated panel of agency alumni and observers in the know

Plus ça change....

December 01, 2007

Pardon my French, but there's no better cliché to describe a special issue of Harper's magazine dated October 1960, starting with the cover headline: "The Crisis in American Medicine."

Outlook 2008: Rubin's Rubric

December 01, 2007

Few analysts have proved as prescient over the years as Morgan Stanley's Jami Rubin, recently ranked third among industry analysts by Institutional Investor.

The risk/benefit fallacy

September 01, 2007

When the members of the FDA advisory committee voted 22 to 1 to keep Avandia on the market, they had concluded that the epidemiologic data showed that the benefits of the drug outweighed the risks.

Arming Advocates

September 01, 2007

PhRMA is attempting to train and motivate pharmaceutical company employees to defend the industry and promote the value of medicines through its PharmaCorps workshops. Warren Ross finds out how the program works

How to recycle your skills

August 01, 2007

Some retired folks play golf all day; others travel. But there’s something about healthcare communication execs that makes them not want to quit. Instead of retiring, they start a new career.

Cats and Saint Sebastian

May 01, 2007

If healthcare communicators ever look for a patron saint, I nominate St. Sebastian, sentenced to have archers shoot arrows at him from all directions.