Understanding and Influencing Consumer Behavior - DTC from the Patient's Perspective
Date/time: Wednesday, May 14 at 2pm EST/11am PST
Click here to register for FREE
Featuring Dr. Michael Roizen, founder of RealAge.com and co-author of the #1 New York Times best-sellers, YOU: The Owner's Manual, YOU: On A Diet, and YOU: Staying Young, this event will illustrate the steps that lead consumers to embrace new health products and healthier lifestyle choices. Topics will include the doctor's role in motivating healthy behavior, the prospective patient's perspective on what does - and doesn't - get them to take action and go to their doctor for a health concern, and strategies that marketers can use to position their brand as the ideal solution. There will also be an interactive Q&A session.
Sponsored by RealAge
The next generation of patient adherence and persistence programs
Date/time: Available on demand
Click here to register for FREE
Improving patient adherence and persistence is the holy grail to pharmaceutical marketers. And while companies continue to pump resources into researching and analyzing why patients stop taking medicines, few programs have been able to move the needle. In this special live web cast event, experts in pharmaceutical marketing, behavioral science and CRM collaborate in an attempt to crack the patient adherence code.
Sponsored by Cegedim Dendrite
How to Engage Online Consumers in Daily Health Management
Date/time: Available on demand
Click here to register for FREE
This event will offer expert insights on the importance of engaging consumers in regular healthcare management, and how marketers can achieve this. Topics will include the characteristics and behavior of the online audience, the role of women as family healthcare managers, overcoming hurdles that prevent consumer action and tools for daily healthcare management. There will also be an interactive Q and A session.
Sponsored by Everyday Health.
Prepping reps for the demands of modern detailing
Date: Available on demand
Duration: One hour
Click here to register
With the continued downsizing and restructuring of pharmaceutical sales operations, the pressure is on to turn out smarter and more efficient reps in the field. This event will examine how innovative and creative training tools, such as gaming, can help engage and equip reps with the skills to succeed in the physician's office.
Sponsored by Concentric Pharma Advertising.
5 BIG REASONS for taking pharmaceutical marketing online
Date/Time: Available on demand
Click Here to view on demand
Many pharmaceutical marketers are still unsure about entering the digital landscape and even less certain of what to do when they get there. Interactive marketing experts from Google and pharmaceutical companies discuss why marketers should take the plunge and how it could positively impact their businesses.
Sponsored by Google.
Eye on outcomes: Creating quality driven CME
Live Date: Tuesday, November 27, 2007
Click Here to view on demand
It's time for medical-education providers to prove the efficacy of their CME. But how do they get there? This webcast offers tips and advice on creating quality-driven CME from such thought leaders as Pfizer's Bob Kristofco, Pri-Med Institute's Marissa Seligman, and Nancy Davis from the Institute for Quality Improvement in Education.
Sponsored by Pri-Med.
Is Live CME Still Effective?
Date: April 30, 2007
Time: On Demand
Click here to access the archive
What's the best way to deliver CME? While many experts point to sustained educational efforts across multiple media, individual CME formats have their strengths and weaknesses. This MM&M Webcast event features a lively debate between Hilary Schmidt, head of medical education at Sanofi-Aventis, and CME consultant Tony Iacono on the virtues of live didactic lectures versus alternative delivery channels. The discussion also focuses on the suitability of different formats for outcome measurement and how alternative delivery methods (like online CME) can be improved to ensure each is more engaging and effective. Jocelyn Lockyer, PhD, Associate Dean, Continuing Medical Education and Professional Development Associate Professor, Department of Community Health Sciences University of Calgary also contributes her expertise on learning and didactic lectures.
Featured Speakers:
Hilary Schmidt, PhD, VP, Medical Education, Sanofi-Aventis
Tony Iacono, President, Access Medical Network
Jocelyn Lockyer, PhD, Associate Dean, Continuing Medical Education and Professional Development Associate Professor, Department of Community Health Sciences University of Calgary
Moderator:
Marc Iskowitz, Senior Reporter, MM&M
MM&M Webcast: How to Win an MM&M awards
Date: February 27, 2007
Time: On Demand
Click here to access the archive
Date: February 27, 2007Time: On DemandClick to access the archive
James Chase, editor-in-chief of MM&M offers a comprehensive guide to entering — and winning — an MM&M Award. This webcast not only explains the entry rules and procedures but offers a detailed look at each category, including the judges criteria, along with helpful hints and tips to ensure your entry submissions stand out from the crowd.
Now in its fourth year, the MM&M Awards has quickly become the premier program of excellence in healthcare marketing effectiveness and creativity. Last year MM&M received almost 700 submissions, with even more expected this year. So ensure your entries count and give yourself the best chance of reaching the podium by following our insider's guide to winning.
Featured Speaker & Moderator:
James Chase,editor-in-chief, MM&M
Event Information:
Pilar Mustafa, Senior Events Manager
pilar.mustafa@haymarketmedia.com | 646.638.6059
Sponsorship Information:
Jessica Todd, Senior Account Executive
jessica.todd@haymarketmedia.com