Integrated online and offline campaigns re-personalize healthcare. Xchange is CommonHealth's full service CRM agency dedicated exclusively to the healthcare industry. Combine the best practices of traditional direct marketing with a deep understanding of the healthcare marketplace to create a hybrid called CRxM™. CRxM™ can motivate healthcare stakeholders to desired behaviors using innovative, action-oriented programs. Capabilities include: strategic and tactical planning, creative execution, program management, and ongoing evaluation & analysis.