A brand new way to capture behavior metrics and unlock ROI across integrated channels

Share this article:

Click here to view on demand

As the healthcare landscape becomes increasingly digital, and pharma marketers integrate e-tactics with offline activities, there is a need to better understand how integrated strategies impact ROI. In this special webcast event, we will explore how a new technology platform called CurametRx is closing the loop on Rx analysis by capturing behavior metrics at the sales representative, medical office, patient, and pharmacy level to provide a 360° view of patient engagement journeys.

Featured speakers
Scott Reese,
CEO, Wool Labs
Dan Hoffman, President, MedCafe
Lou Vastardis, VP of Marketing, Kyp

Moderator
James Chase, Editor in Chief, MM&M

Sponsored by Kyp


Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Webcasts

How Mobile Apps Increase Hospital Revenue and Patient Engagement

Phunware's VP Product Evangelist will explore how hospitals can implement a wayfinding and messaging solution, and how they can expect to benefit from it.

Transforming Multichannel Content Distribution

Join Paul Shawah, VP, Product Marketing at Veeva on September 24 for an insightful webinar to explore how to make your multichannel marketing more efficient.

Delighting Your Customer through Multichannel Customer Engagement

Today's life sciences customers expect service delivered on their terms. They want the convenience of email, phone, web, and face-to-face - all personalized, all coordinated. The typical experience they receive as a consumer.