A brand new way to capture behavior metrics and unlock ROI across integrated channels

Share this article:

Click here to view on demand

As the healthcare landscape becomes increasingly digital, and pharma marketers integrate e-tactics with offline activities, there is a need to better understand how integrated strategies impact ROI. In this special webcast event, we will explore how a new technology platform called CurametRx is closing the loop on Rx analysis by capturing behavior metrics at the sales representative, medical office, patient, and pharmacy level to provide a 360° view of patient engagement journeys.

Featured speakers
Scott Reese,
CEO, Wool Labs
Dan Hoffman, President, MedCafe
Lou Vastardis, VP of Marketing, Kyp

Moderator
James Chase, Editor in Chief, MM&M

Sponsored by Kyp


Share this article:

Email Newsletters

More in Webcasts

Delighting Your Customer through Multichannel Customer Engagement

Today's life sciences customers expect service delivered on their terms. They want the convenience of email, phone, web, and face-to-face - all personalized, all coordinated. The typical experience they receive as a consumer.

The New World of the Customer Experience - Not Your Daddy's Call ...

In this webcast, we will talk about how TrialCard's Customer Experience Center has become the focal point of our business - from inbound support for pharmacies, physicians, and patients through teledetailing and whitespace management to insurance verification and marketing research.

Green light, or go slow: What FDA's new draft guidance means ...

While not the last word on the subject, the agency's latest social media guidance was a good step forward. This informative webcast is designed to dissect the guidance and help brand directors and communication managers, whether currently engaging in social media or looking to do ...