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As the healthcare landscape becomes increasingly digital, and pharma marketers integrate e-tactics with offline activities, there is a need to better understand how integrated strategies impact ROI. In this special webcast event, we will explore how a new technology platform called CurametRx is closing the loop on Rx analysis by capturing behavior metrics at the sales representative, medical office, patient, and pharmacy level to provide a 360° view of patient engagement journeys.
Scott Reese, CEO, Wool Labs
Dan Hoffman, President, MedCafe
Lou Vastardis, VP of Marketing, Kyp
James Chase, Editor in Chief, MM&M
Sponsored by Kyp