A brand new way to capture behavior metrics and unlock ROI across integrated channels

Share this article:

Click here to view on demand

As the healthcare landscape becomes increasingly digital, and pharma marketers integrate e-tactics with offline activities, there is a need to better understand how integrated strategies impact ROI. In this special webcast event, we will explore how a new technology platform called CurametRx is closing the loop on Rx analysis by capturing behavior metrics at the sales representative, medical office, patient, and pharmacy level to provide a 360° view of patient engagement journeys.

Featured speakers
Scott Reese,
CEO, Wool Labs
Dan Hoffman, President, MedCafe
Lou Vastardis, VP of Marketing, Kyp

Moderator
James Chase, Editor in Chief, MM&M

Sponsored by Kyp


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions