Abelson-Taylor partners with Omnicom’s Diversified Agency Services

Share this article:
The Diversified Agency Services (DAS) Healthcare unit of the Omnicom Group has entered into an agreement with Abelson-Taylor to become the independent agency's international partner.
Chicago-based Abelson-Taylor said it selected Omnicom because of its vast ownership of well-respected medical agencies outside the US.
 "This global affiliation allows us to exercise more control over both the message and its execution and to satisfy the needs of clients who prefer the network model for global promotion," said Dale Taylor, president and chief executive of Abelson-Taylor.
"Rather than start a fledgling organization -- with all the inherent weaknesses that go with it -- we decided to look for a partner whose worldwide capabilities would match our own in the realms of creativity, quality and strategic direction," he added.
According to Rob Dhoble, President of DAS Healthcare, the two companies plan to exchange skills and capabilities on a case-by-case basis. "By creating this global partnership, we can deliver a professional communications program in a highly cost-effective manner," he said, adding that the basic advertising and promotional campaigns could be enhanced, wherever needed, with talent from other disciplines, such as public relations or medical education.
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M Future Leaders

Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Business Briefs

Novartis said to be stepping out of HCV

Novartis is said to have relinquished rights to an investigational hep. C treatment, signaling its exit from the therapeutic space, according to a former partner's announcement.

Monday Moves: September 15

Hires and promotions for manufacturers, regulatory and agencies

Kantar acquires Evidências, expands Brazilian presence

The company's acquisition signals the growing importance of understanding the Brazilian healthcare market and evidence-based healthcare management services.