AbelsonTaylor wins back Prevacid ad business

Share this article:
AbelsonTaylor won back the Prevacid professional advertising business, along with the account for TAP’s follow-on TAK-390MR. AbelsonTaylor previously handled Prevacid professional from pre-launch, in 1994, until 2004, producing the iconic “Heals Tough” campaign for the drug, before losing it to GSW Worldwide.
Share this article:

Email Newsletters

More in News

House bill would speed approval once EU OKs same product

House bill would speed approval once EU OKs ...

The Speeding Access to Already Approved Pharmaceuticals Act of 2014 would require FDA to expedite the review of pharmaceuticals that are already approved by the European Union

Rep access continues to shrink

Rep access continues to shrink

Sales reps are experiencing even more limited physician access, according to a report by Chicago consultancy ZS Associates.

Allergan touts reorg, plans to lay off 13% of workforce

Allergan touts reorg, plans to lay off 13% ...

Allergan's second-quarter earnings, and a new round of cuts, are now part of the Botox maker's record as it seeks to remain independent.