AbelsonTaylor wins back Prevacid ad business

AbelsonTaylor won back the Prevacid professional advertising business, along with the account for TAP’s follow-on TAK-390MR. AbelsonTaylor previously handled Prevacid professional from pre-launch, in 1994, until 2004, producing the iconic “Heals Tough” campaign for the drug, before losing it to GSW Worldwide.

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