ACC to examine satellite fees

Share this article:

The American College of Cardiology (ACC) is examining a policy under which companies requesting space for satellite symposia at its annual meeting must become exhibitors.

Kay Ferris, ACC director of corporate relations, said the policy is a way to vet companies and that the college's new chief learning officer, Joseph Green, PhD, may end up changing it, but not in time for this year's meeting.

A number of societies tie satellite space to being an exhibitor, but such rules seem to contradict the Standards for Commercial Support from the ACCME, which prohibit promotion as a condition of commercial support for CME activities. 
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?