ACCME affirms its ban on logos

Share this article:
Murray Kopelow
Murray Kopelow. ACCME president/CEO

The ACCME decided that logos are a form of corporate branding and are not appropriate in accredited CME. The group modified its standards to prohibit the logos of companies which ACCME defines as commercial interests from educational materials or disclosure of commercial support.

“We felt that the value of continuing the separation of promotion from education outweighs the concerns,” said Murray Kopelow, ACCME president/CEO, in a video. Changes need to be made by 2015, Kopelow said, adding that it doesn't apply to when speakers mention a brand name or if a branded device is being used to teach.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?