Account Review

Pfizer, J&J creative reviews 'meh' on the medical side

Pfizer, J&J creative reviews 'meh' on the medical side


For the big mainline ad agencies, the recent creative consolidations at Pfizer and Johnson & Johnson are a big deal, but to their medical agency subsidiaries, they mostly represent a codification of where things stood to begin with.

Indie shops rally to retain business as Merck consolidates advertising


Merck, one of the biggest spenders in pharma advertising, said it is consolidating its US creative business.

Pfizer shifts global Lipitor PR to Ketchum

Pfizer awarded Ketchum a global assignment for Lipitor as the pharmaceutical company prepares for its top-selling drug to go off patent at the end of this year.

GSK taps Omnicom's PHD as media agency of record


GlaxoSmithKline tapped Omnicom's PHD as media agency of record on all of its healthcare products, ousting incumbent WPP's MediaCom.

GSK shortlists 20 in US Rx advertising review


A sprawling review of GlaxoSmithKline's advertising business on US pharmaceutical brands is down to a shortlist of 20 agency networks.

Sanofi-Aventis to reassign global media duties


Sanofi-Aventis put its global media buying and planning account up for review, a spokesperson for the company confirmed today.

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