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 Account Wins & Losses

Pfizer, J&J creative reviews 'meh' on the medical side

October 26, 2012

For the big mainline ad agencies, the recent creative consolidations at Pfizer and Johnson & Johnson are a big deal, but to their medical agency subsidiaries, they mostly represent a codification of where things stood to begin with.
 

Saatchi appoints a turnaround artist to lead NY professional shop

October 10, 2011

Publicis Healthcare Communications Group named Anders Ekman managing director of Saatchi & Saatchi Health Communications New York, the flagship professional healthcare agency of the Saatchi brand.
 

Pfizer shifts global Lipitor PR to Ketchum

Jaimy Lee January 21, 2011

Pfizer awarded Ketchum a global assignment for Lipitor as the pharmaceutical company prepares for its top-selling drug to go off patent at the end of this year.
 

ICC lands GSK cold sore retail brand

December 22, 2010

Interpublic Group's ICC will handle professional advertising for GlaxoSmithKline over-the-counter cold sore cream Abreva after winning the account this month.
 

Merck to consolidate media accounts

February 24, 2010

Merck will consolidate media duties on all of its brands, including the newly acquired Schering-Plough portfolio, after a review.
 

Omnicom, WPP big winners in Bayer agency consolidation

February 11, 2010

Bayer announced today that it will split global advertising duties between Omnicom and WPP, a consolidation process set to be completed over the next two years.
 

Cephalon consolidates oncology professional into Draftfcb

, Matthew Arnold January 04, 2010

Cephalon has consolidated its oncology advertising business into Interpublic Group's Draftfcb.
 

Pfizer shifts Viagra consumer to McGarryBowen

October 07, 2009

Pfizer has given McCann HumanCare the heave-ho on its Viagra consumer account, awarding the business instead to Dentsu's McGarryBowen.
 

McCann launches experiential marketing shop

February 05, 2009

McCann Worldgroup is launching a health and wellness experiential marketing practice under the umbrella of its Momentum network.
 

Pfizer taps McGarryBowen on Chantix, snubs McCann

February 02, 2009

Pfizer passed Chantix creative work to McGarryBowen, ending McCann HumanCare's contract on the smoking cessation drug, agency sources confirmed.
 

KPR to fold after losing out in J&J consolidation

November 25, 2008

One of medical advertising's oldest shops - KPR, founded in 1962 - will cease to operate as an independent agency, having lost most of its business in the Johnson & Johnson advertising consolidation.
 

J&J weighs pruning its agencies

July 22, 2008

Johnson & Johnson is considering consolidating advertising and marketing for its pharmaceutical brands into one or two companies, a company spokesperson told MM&M.
 

Schering-Plough taps MediaVest for US media

May 02, 2008

Schering-Plough awarded media duties in the US to MediaVest, a subsidiary of Publicis Groupe.
 

Account wins

March 25, 2008

Seidler Bernstein won a branding and marketing assignment from venture-backed medical device company OmniSonics Medical Technologies to develop and implement a full branding initiative, behind the devicemaker's OmniWave product.
 

Sudler & Hennessey named global AOR for developmental arthritis med

March 21, 2008

Sudler & Hennessey (S&H) has been selected by AstraZeneca as the global agency partner of record for the developmental arthritis treatment PN400.
 

Account wins

February 12, 2008

MedThink Communications has been retained by Salix Pharmaceuticals to launch and promote its newest product under development, an orally disintegrating form of metoclopramide.
 

Account wins

February 05, 2008

OrthoNeutrogena, a division of Ortho-McNeil Pharmaceuticals, has selected Stratagem Healthcare Communications to handle the company's marketing and branding initiatives for Renova (tretinoin cream 0.02%) indicated to reduce fine facial lines associated with chronic sun exposure when used as part of a comprehensive skin care program.
 

Account wins

January 31, 2008

Allergan awarded Pacific Communications the DTC assignment for its severe axillary hyperhidrosis (severe underarm sweating) indication on Botox following a competitive pitch.
 

Account wins

January 24, 2008

Shire Pharmaceuticals tapped InVentiv's Palio to handle professional advertising and promotion for Fosrenol, which is indicated for hyperphosphatemia in patients with end stage renal disease.
 

GSK to shift consumer media business by end of Feb.

December 21, 2007

GlaxoSmithKline should be finished transitioning the media planning and buying for its North American OTC business by the end of February, a spokesperson for the drugmaker said.
 

Account wins

November 29, 2007

Griff/SMC, has been chosen as agency of record by Med-Aesthetic Solutions, a Cardiff, CA,-based provider of practice building services and technologies used in aesthetic medicine.
 

Account wins

November 15, 2007

Lazur Hoyvald Goldstein Partners has been chosen agency of record by Medical Resources, Inc. to provide branding and marketing services for the corporation's network of fixed-site outpatient medical diagnostic imaging centers.
 

Account wins

November 13, 2007

MedAccess, a division of Access Communications, has been named agency of record for Stiefel Laboratories, brought on board to help with the launch of skin-care products, Extina and RevalèSkin.
 

CommonHealth dissolves professional shop

November 08, 2007

Physician-focused agency Adient has been closed, with staff and accounts, including Ortho-McNeil business, shifted to other units within WPP's CommonHealth family.
 

Account wins

November 01, 2007

GSW Worldwide, an inVentiv Health company, has been named agency of record by BioBehavioral Diagnostics Company for their McLean Motion and Attention Test, a non-invasive, diagnostic system that provides evidence-based measures of the core symptoms of attention deficit hyperactivity disorder.
 

Account wins

October 30, 2007

Draftfcb Healthcare has been awarded professional agency of record status for Alpharma's Flector Patch, the first prescription topical NSAID.
 

Account wins

October 23, 2007

Pacific Communications has been chosen as the agency of record for Prometheus Laboratories, a San Diego, CA-based company that focuses on the diagnosis and treatment of gastrointestinal, autoimmune, and inflammatory diseases and disorders.
 

Account wins

September 06, 2007

Galderma Laboratories has awarded agency of record for advertising and promotion for three products in the corrective and aesthetic market to Brand Pharm, a member of the Publicis Healthcare Communications Group of agencies.
 

Account wins

August 21, 2007

Centron has announced the following new agency of record assignments.
 

Account wins

July 17, 2007

Johnson Johnson has split its $3 billion media buying account among Interpublic Group, Omnicom Group, and Aegis Group, with some pieces being handled by independent shop Naked Communications and WPP Groups JWT, following a four-month review.
 
  

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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