Account Wins & Losses

Pfizer, J&J creative reviews 'meh' on the medical side

Pfizer, J&J creative reviews 'meh' on the medical side

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For the big mainline ad agencies, the recent creative consolidations at Pfizer and Johnson & Johnson are a big deal, but to their medical agency subsidiaries, they mostly represent a codification of where things stood to begin with.

Saatchi appoints a turnaround artist to lead NY professional shop

Saatchi appoints a turnaround artist to lead NY professional shop

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Publicis Healthcare Communications Group named Anders Ekman managing director of Saatchi & Saatchi Health Communications New York, the flagship professional healthcare agency of the Saatchi brand.

Pfizer shifts global Lipitor PR to Ketchum

Pfizer awarded Ketchum a global assignment for Lipitor as the pharmaceutical company prepares for its top-selling drug to go off patent at the end of this year.

ICC lands GSK cold sore retail brand

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Interpublic Group's ICC will handle professional advertising for GlaxoSmithKline over-the-counter cold sore cream Abreva after winning the account this month.

Merck to consolidate media accounts

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Merck will consolidate media duties on all of its brands, including the newly acquired Schering-Plough portfolio, after a review.

Omnicom, WPP big winners in Bayer agency consolidation

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Bayer announced today that it will split global advertising duties between Omnicom and WPP, a consolidation process set to be completed over the next two years.

Cephalon consolidates oncology professional into Draftfcb

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Cephalon has consolidated its oncology advertising business into Interpublic Group's Draftfcb.

Pfizer shifts Viagra consumer to McGarryBowen

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Pfizer has given McCann HumanCare the heave-ho on its Viagra consumer account, awarding the business instead to Dentsu's McGarryBowen.

McCann launches experiential marketing shop

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McCann Worldgroup is launching a health and wellness experiential marketing practice under the umbrella of its Momentum network.

Pfizer taps McGarryBowen on Chantix, snubs McCann

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Pfizer passed Chantix creative work to McGarryBowen, ending McCann HumanCare's contract on the smoking cessation drug, agency sources confirmed.

KPR to fold after losing out in J&J consolidation

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One of medical advertising's oldest shops - KPR, founded in 1962 - will cease to operate as an independent agency, having lost most of its business in the Johnson & Johnson advertising consolidation.

J&J weighs pruning its agencies

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Johnson & Johnson is considering consolidating advertising and marketing for its pharmaceutical brands into one or two companies, a company spokesperson told MM&M.

Schering-Plough taps MediaVest for US media

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Schering-Plough awarded media duties in the US to MediaVest, a subsidiary of Publicis Groupe.

Account wins

Seidler Bernstein won a branding and marketing assignment from venture-backed medical device company OmniSonics Medical Technologies to develop and implement a full branding initiative, behind the devicemaker's OmniWave product.

Sudler & Hennessey named global AOR for developmental arthritis med

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Sudler & Hennessey (S&H) has been selected by AstraZeneca as the global agency partner of record for the developmental arthritis treatment PN400.

Account wins

MedThink Communications has been retained by Salix Pharmaceuticals to launch and promote its newest product under development, an orally disintegrating form of metoclopramide.

Account wins

OrthoNeutrogena, a division of Ortho-McNeil Pharmaceuticals, has selected Stratagem Healthcare Communications to handle the company's marketing and branding initiatives for Renova (tretinoin cream 0.02%) indicated to reduce fine facial lines associated with chronic sun exposure when used as part of a comprehensive skin care program.

Account wins

Allergan awarded Pacific Communications the DTC assignment for its severe axillary hyperhidrosis (severe underarm sweating) indication on Botox following a competitive pitch.

Account wins

Shire Pharmaceuticals tapped InVentiv's Palio to handle professional advertising and promotion for Fosrenol, which is indicated for hyperphosphatemia in patients with end stage renal disease.

GSK to shift consumer media business by end of Feb.

GSK to shift consumer media business by end of Feb.

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GlaxoSmithKline should be finished transitioning the media planning and buying for its North American OTC business by the end of February, a spokesperson for the drugmaker said.

Account wins

Griff/SMC, has been chosen as agency of record by Med-Aesthetic Solutions, a Cardiff, CA,-based provider of practice building services and technologies used in aesthetic medicine.

Account wins

Lazur Hoyvald Goldstein Partners has been chosen agency of record by Medical Resources, Inc. to provide branding and marketing services for the corporation's network of fixed-site outpatient medical diagnostic imaging centers.

Account wins

MedAccess, a division of Access Communications, has been named agency of record for Stiefel Laboratories, brought on board to help with the launch of skin-care products, Extina and RevalèSkin.

CommonHealth dissolves professional shop

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Physician-focused agency Adient has been closed, with staff and accounts, including Ortho-McNeil business, shifted to other units within WPP's CommonHealth family.

Account wins

GSW Worldwide, an inVentiv Health company, has been named agency of record by BioBehavioral Diagnostics Company for their McLean Motion and Attention Test, a non-invasive, diagnostic system that provides evidence-based measures of the core symptoms of attention deficit hyperactivity disorder.

Account wins

Draftfcb Healthcare has been awarded professional agency of record status for Alpharma's Flector Patch, the first prescription topical NSAID.

Account wins

Pacific Communications has been chosen as the agency of record for Prometheus Laboratories, a San Diego, CA-based company that focuses on the diagnosis and treatment of gastrointestinal, autoimmune, and inflammatory diseases and disorders.

Account wins

Galderma Laboratories has awarded agency of record for advertising and promotion for three products in the corrective and aesthetic market to Brand Pharm, a member of the Publicis Healthcare Communications Group of agencies.

Account wins

Centron has announced the following new agency of record assignments.

Account wins

Johnson Johnson has split its $3 billion media buying account among Interpublic Group, Omnicom Group, and Aegis Group, with some pieces being handled by independent shop Naked Communications and WPP Groups JWT, following a four-month review.

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