Account wins from 03/17/06 News Brief

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Mc|K Healthcare has been retained by Critical Therapeutics of Lexington, MA, for the professional marketing and promotion of Zyflo (zileuton tablets). Zyflo was approved by the FDA in Sept. 2005 for the prevention and chronic treatment of asthma in adults and children 12 years of age and older.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.