Account wins from 09/09 News Brief

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InChord Communications has been selected to develop and implement the marketing strategy for two new products from nutraceuticals firm Millennium Biotechnologies. InChord will handle U.S. launch of Resurgex and Resurgex-Plus.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.