Account Wins from 12/09/05 News Brief
Adair-Greene, a division of McCann Healthcare Worldwide, has been chosen U.S. agency of record by Stiefel Laboratories for the launch of Mimyx cream for the treatment of atopic dermatitis, often called eczema. Additionally, the agency has won back the account for the acne drug Duac, which is Stiefel's number one Rx brand and projected to surpass the $100 million mark this year in the U.S.
GSW Worldwide, part of the inChord Communications division of Ventiv Health, was recently selected by MGI Pharma as its agency of record for Saforis, an investigational, patented and topical oral suspension of glutamine that utilizes a proprietary delivery system--UpTec--to protect oral mucosa from damaging effects of chemotherapy. GSW Worldwide has been selected to partner with MGI Pharma to develop and implement a launch campaign targeting healthcare professionals.