Account Wins from the 01/06/06 News Brief
Braintree Laboratories, Braintree, Mass., expanded its relationship
with Lyons Lavey Nickel Swift, N.Y., part of TBWA WorldHealth, by
awarding the agency the assignment to create advertising for a new
product, Axid Oral Solution, a drug for the treatment of duodenal
ulcers. The agency already works on Braintree drugs like
HalfLytely. TBWA WorldHealth is part of the TBWA Worldwide unit of
the Omnicom Group.
Botanical Laboratories, manufacturers of safe and effective
complementary medicine and nutritional supplements, has selected
Stratagem Healthcare Communications, the San Francisco healthcare
advertising agency, to help prepare brand strategy for its
nutritional supplements products, which form the core of its
portfolio. Initially, Stratagem will help identify appropriate
consumer segments and develop a corporate and brand strategy while
serving as the full-service marketing and advertising agency to
BLI.