Account wins from the 07/25/06 News Brief

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Aureon Laboratories has named Natrel Communications agency of record for Prostate Px, a new post-diagnostic tool for prostate cancer management. Prostate Px is a unique predictive test that can provide patients and their physicians with a personalized determination of the risk for prostate cancer recurrence following removal of the prostate. Natrel will be responsible for all promotion of Prostate Px.
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This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.