Account wins from the 07/25/06 News Brief

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Aureon Laboratories has named Natrel Communications agency of record for Prostate Px, a new post-diagnostic tool for prostate cancer management. Prostate Px is a unique predictive test that can provide patients and their physicians with a personalized determination of the risk for prostate cancer recurrence following removal of the prostate. Natrel will be responsible for all promotion of Prostate Px.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.