Account wins from the 08/22/06 News Brief

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Jocoto Advertising has been hired as agency of record for Iridex. Iridex is a laser company in the fields of ophthalmology and dermatology with products to treat a variety of eye diseases, including the three leading causes of irreversible blindness: age-related macular degeneration, diabetic retinopathy and glaucoma. The dermatology laser products have been used for the past 10 years to treat vascular, pigmented and cutaneous lesions as well as perform laser facial treatments.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.