Account wins from the 10/21/05 News Brief

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Upside Endeavors has been engaged for global publication management and U.S. advocacy development for Wyeth's injectable antibiotic Tygacil (tigecycline).

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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.