Account wins from the 10/24/06 News Brief

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Porter Novelli subsidiary FischerHealth announced a new client relationship with UltraShape North America developer of Contour I, an ultrasound system for non-invasive body contouring sold outside the US and awaiting marketing approval by the FDA. FischerHealth will represent the client in the US and Canada in conjunction with its parent company, Porter Novelli, which is spearheading UltraShape’s global campaigns.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.