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OrthoNeutrogena, a division of Ortho-McNeil Pharmaceuticals, has selected Stratagem Healthcare Communications to handle the company's marketing and branding initiatives for Renova (tretinoin cream 0.02%) indicated to reduce fine facial lines associated with chronic sun exposure when used as part of a comprehensive skin care program.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.