Account wins

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Stonefly Communications Group, an inVentiv Health company, won a five-year agency of record assignment from drug development and manufacturing services firm Patheon. Stonefly will be responsible for strategic marketing and creative brand development for the company. The details of the contract were not disclosed. 
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.