Account wins

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Publicis Selling Solutions has been awarded new business to recruit and manage a new sales force initiative for an undisclosed specialty pharmaceutical company. The sales force will be staffed by specialty flex representatives — highly experienced sales professionals who desire the flexibility of a part-time position. The Publicis Selling Solutions sales force will be educating internal medicine physicians, gastroenterologists, and healthcare professionals at cystic fibrosis clinics.

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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.