Account wins

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HealthEd announced it has been hired by Amylin Pharmaceuticals to be its patient education agency for one of the drugmaker's diabetes products. HealthEd will lead the patient education strategy and development, including the launch of a comprehensive adherence program and creation of point-of-care patient support and counseling materials for a major Amylin brand, the agency said.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.