Account wins

Share this article:
Johnson & Johnson has split its $3 billion media buying account among Interpublic Group, Omnicom Group, and Aegis Group, with some pieces being handled by independent shop Naked Communications and WPP Group’s JWT, following a four month review. Interpublic’s Universal McCann, where J&J spends about a third of its marketing budget, retained work on J&J’s media account in the US and Canada. Interpublic's Universal McCann, where J&J spends about a third of its marketing budget, retained work on J&J's media account in the US and Canada.
Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

Penn and Teller give take on vaccines

The Las Vegas twosome give the anti-vaccination movement their signature treatment.

GSK allegations build in Jordan and Lebanon

GlaxoSmithKline says it is investigating allegations of employee misconduct. The company said in a statement that the allegations have numbers "very similar to those reported by other companies in our sector."

Generic Celebrex is coming

Pfizer and Teva's settlement puts generic Celebrex on the market by December.