Account wins

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Johnson & Johnson has split its $3 billion media buying account among Interpublic Group, Omnicom Group, and Aegis Group, with some pieces being handled by independent shop Naked Communications and WPP Group’s JWT, following a four month review. Interpublic’s Universal McCann, where J&J spends about a third of its marketing budget, retained work on J&J’s media account in the US and Canada. Interpublic's Universal McCann, where J&J spends about a third of its marketing budget, retained work on J&J's media account in the US and Canada.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.