Account wins

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Compass Healthcare Communications has been selected as Internet agency of record by Synova Healthcare Group for its Today Sponge female contraceptive and Fem-V over-the-counter vaginal infection test kit brands.

Stinson Brand Innovation has been awarded three new branding assignments.
Haemoscope Corporation for brand strategy, brand identity and standards, institutional selling materials, and Web site redevelopment to advance the transformation of the TEG (thrombelastograph) system as the standard of care in hospital haemostasis measurement and management; Magsense Life Sciences for corporate identity, brand guidelines and branding visual nomenclature to promote its superparamagnetic particles to research laboratories; and Total Sleep Holdings for convention branding, Web site design, clinical support tools, and sales collateral to advance the medical connection between breathing related sleep disorders and health outcomes in hypertension, congestive heart failure and diabetes.

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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.