Account wins

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Lazur Hoyvald Goldstein Partners has been chosen by Ferndale Laboratories to brand the company's new institutional sales division, a wholly owned subsidiary created to focus on hospital sales. The assignment will include a full range of branding activities, including naming the new subsidiary, creating a logo and other corporate identity materials, and developing sales-support collateral for Ferndale products used in hospitals and other institutional settings.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.