Account wins

Share this article:

Pacific Communications has been chosen as the agency of record for Prometheus Laboratories, a San Diego, CA-based company that focuses on the diagnosis and treatment of gastrointestinal, autoimmune, and inflammatory diseases and disorders. Pacific Communications was selected after an extensive review process that included Dudnyk, Strategem, and Regan Campbell Ward•McCann Worldwide. The agency will create and develop marketing and promotional advertising as well as strategic communications materials to highlight Prometheus's diagnostic tools.

Lazur Hoyvald Goldstein Partners has been chosen by Ferndale Laboratories, a privately held dermatology specialty company, to brand the company's new institutional sales division, a wholly owned subsidiary created to focus on hospital sales. The assignment will include a full range of branding activities, including naming the new subsidiary, creating a logo and other corporate identity materials, and developing sales-support collateral for Ferndale products used in hospitals and other institutional settings.

Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

Payment database confounds doctors

ProPublica reports that doctors are struggling with a time-intensive registration process and are getting an error message that CMS says is not an error message.

Gilead's idelalisib hat trick

The FDA greenlighted the drug for three cancers.

Shire expands rare disease reach

A $225-million deal with US biotech ArmaGen gives Shire worldwide commercialization rights to an experimental enzyme replacement therapy.