Account wins

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Pacific Communications has been chosen as the agency of record for Prometheus Laboratories, a San Diego, CA-based company that focuses on the diagnosis and treatment of gastrointestinal, autoimmune, and inflammatory diseases and disorders. Pacific Communications was selected after an extensive review process that included Dudnyk, Strategem, and Regan Campbell Ward•McCann Worldwide. The agency will create and develop marketing and promotional advertising as well as strategic communications materials to highlight Prometheus's diagnostic tools.

Lazur Hoyvald Goldstein Partners has been chosen by Ferndale Laboratories, a privately held dermatology specialty company, to brand the company's new institutional sales division, a wholly owned subsidiary created to focus on hospital sales. The assignment will include a full range of branding activities, including naming the new subsidiary, creating a logo and other corporate identity materials, and developing sales-support collateral for Ferndale products used in hospitals and other institutional settings.

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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.