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Lazur Hoyvald Goldstein Partners has been chosen agency of record by Medical Resources, Inc. to provide branding and marketing services for the corporation's network of fixed-site outpatient medical diagnostic imaging centers. Medical Resources, Inc. owns and manages 66 such centers in 10 states, with geographic concentration in the northeast, mid-Atlantic, midwest and Florida. The company's centers provide a range of advanced imaging services to help physicians evaluate patients' medical conditions non-invasively.

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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.