Account wins

Share this article:
Johnson & Johnson has split its $3 billion media buying account among Interpublic Group, Omnicom Group, and Aegis Group, with some pieces being handled by independent shop Naked Communications and WPP Group’s JWT, following a four month review. Interpublic’s Universal McCann, where J&J spends about a third of its marketing budget, retained work on J&J’s media account in the US and Canada. Interpublic's Universal McCann, where J&J spends about a third of its marketing budget, retained work on J&J's media account in the US and Canada.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions