As global advertisers cut their spending, should the agency world take a hard look in the mirror?
If we properly and intentionally use the power of targeted marketing on behalf of our disabled customers, we might drive real value for an audience we've ignored for too long.
The former WPP chief executive shared his view on technology, the economy, and politics on Tuesday at Techonomy NYC 18.
Marketers discuss the role of ad safety tech in helping pharma clients feel comfortable with ads in non-endemic media.
Record year for brands, fewer celebrities, lower volume of entries expected and much more.
Dawn Hastings, associate creative director, Dudnyk, says using patients in campaigns for orphan drugs makes a brand's audience feel obligated to act.
Sir Martin Sorrell stayed too long as WPP chief executive, even before the personal conduct row that abruptly ended his tenure after 32 years.
MM&M hosted an event in Boston devoted to discussing topics and trends for the DTC marketer.
WPP's joint chief operating officers Mark Read and Andrew Scott have said they do not believe a break-up of the ad group makes sense.
The 2017 numbers aren't kind to print-first publishers. Is this a blip in print's fortunes or the start of a long-predicted decline?
Following massive strikes by Opdivo and Keytruda, will more supersized campaigns follow?
We considered pharma and healthcare ads that, per iSpotTV, started airing no earlier than January 2017.
Pharma companies are likely to put up aggressive resistance to the measure, introduced earlier this month.
Drug ads make up to 38% of prime time commercials; Merck considers whether to pursue FDA approval for anacetrapib; BMS and Daiichi partner
The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions.
Lawmaker wants better enforcement of TV ads placed by lawyers; more toddlers are taking antipsychotics; Neurocrine puts off price disclosure of new drug
A more general warning encourages consumers to engage in a personal discussion with their doctor about a drug, and it promotes engagement with longer-format printed or digitally-delivered information.