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 Adherence

Weight-loss category expands by one

June 11, 2013

Eisai brings Belivq to 20,000 US pharmacies, along with 200 sales reps and a physician marketing push.
 

Business briefs: Angelina Jolie, adherence, Sanofi, Teva, AbbVie

May 14, 2013

Jolie takes on cancer awareness role, researchers identify another adherence gap, Sanofi gets slapped for scare tactics, Teva may compete for Adcock, AbbVie R&D chief leaves
 

Studies show cheaper drugs don't add up to greater use

May 09, 2013

Two studies released show that the story behind lower consumer healthspend isn't about generics improving health.
 

Business briefs: Baxter; Eli Lilly; CDHPs and Statins

May 07, 2013

Baxter's Alzheimer's treatment is out of the running; Eli Lilly has upped its layoffs; insured consumers are spending less on healthcare; stains and prostate cancer may have an amicable relationship; doctors aren't screening teens for HIV.
 

Studies show cost doesn't drive everything

April 22, 2013

Two studies show that it's not enough to focus on cost to alter healthcare.
 

Diagnosing pricing issues

April 10, 2013

CDC figures suggest patients are avoiding medications to save money, and show that out-of-pocket costs for US consumers are rising faster than those for consumers in many other countries
 

Business briefs: Walgreens; Pfizer; Roche

April 04, 2013

Walgreens retail clinics expand diagnostic services, Pfizer says OTC is staying put, Roche-BMS melanoma drug mix runs into PHI troubles.
 

Galderma makes acne rewarding

March 18, 2013

The EpiduoTap app offers rewards for sticking with the acne-controlling medication.
 

Studies point to a need for better physician-patient communication

January 28, 2013

An adherence study found that when doctors laid out the whys and hows of prescribed medications, patients were more likely to take them. Other reports suggest that the communication gap is about more than the medication— including such factors as pricing, a desire for control, and undisclosed medical information.
 

Shire launches ADHD tech challenge

January 16, 2013

Taking a page from Sanofi, Shire is preparing to launch a developer challenge "to create technology driven solutions that aid individuals with ADHD during the transition from adolescence into adulthood."
 

Study says color and shape linked to Rx adherence

January 03, 2013

A study on the effect that a medication's color and shape have on adherence gives short shrift to the marketing component that urges patients not to take medications that don't conform to doctors' orders
 

CBO: more scripts filled, less healthcare spending

December 04, 2012

The nonpartisan Congressional Budget Office is tallying medical savings differently, adding a new perspective to chatter about the financial implications of nonadherence and rising drug prices.
 

Company news: Capgemini, HealthPrize and Warc International

November 26, 2012

The amount of revenue pharma leaves on the table due to non-adherence is much more than previously thought, a new study suggests.
 

BI, Pfizer find new way to reach COPD patients

November 20, 2012

The drugmakers bring in a life coach to help COPD patients cope.
 

AstraZeneca launches Brilinta adherence effort

September 19, 2012

AstraZeneca launched a new adherence program for its antiplatelet Brilinta, dubbed Complete the Course.
 

Ingestible sensor promises adherence insight

August 09, 2012

A recent FDA approval gives new meaning to the term inside scoop. The ingestable sensor aims to capture how, and if, a medication regimen is working.
 

E-prescriptions boost adherence data

May 22, 2012

A new study by Surescripts, the nation's largest e-prescription network, suggests that saving patients the trouble of toting a prescription to a store increases the likelihood that they will get it filled and take their meds.
 

RX-to-OTC proposal gets mixed reviews

May 14, 2012

Industry and physician groups expressed wary support for the FDA's "new paradigm" drug proposal, which would create a nonprescription "Behind the Counter" class of drugs available through pharmacists.
 

Genentech's mind-tapping science moves needle on Pulmozyme, Tamiflu

March 28, 2012

Genentech is thinking outside the traditional focus group to understand patients, helping address the long-standing business challenges of adherence and brand preference, the firm says.
 

Study shows prescription gender gap

March 21, 2012

Women are simultaneously given more drugs than men and undertreated, according to a study Medco and the Society of Women's Health Research.
 

Pfizer's Lipitor share slips, casting doubt on power of a loyalty program to save the brand

January 25, 2012

Seven weeks after Pfizer's main Lipitor patent expired in the US, the drug is down to 32% market share and at least one name-brand analyst is casting doubt on the brand's survival strategy.
 

Merck web widget points to future adherence fix

October 04, 2011

Asking consumers to gauge their risk for non-adherence, Merck is deploying a one-minute survey dubbed the Adherence Estimator that may be the way forward for keeping patients on-treatment.
 
  

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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