Ads for gene tests test AMA, California

The American Medical Association's House of Delegates adopted a resolution calling for “appropriate organizations” to develop criteria for the advertising of DTC genetic tests, a sector increasingly shelling out big bucks for consumer advertising. Delegates were concerned that patients are ordering tests they don't need and/or can't interpret properly because they saw a service advertised. Meanwhile, the state of California sent cease and desist letters to 13 companies that offer genetic testing, demanding that they stop testing until they prove that the labs they use are state licensed and that doctors, not patients, ordered the tests.

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