Adtech

Pharma Marketers Using Programmatic, Consider Privacy and Measurement

Pharma Marketers Using Programmatic, Consider Privacy and Measurement

There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.

On Facebook, 97% of brands still rely on organic reach, says BBDO study

On Facebook, 97% of brands still rely on organic reach, says BBDO study

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For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.

OPINION

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