Adverse Events Reporting

Social media an outcomes listening post for pharma

March 27, 2012

FDA issues may deter drugmakers from engaging in social media, but that's no excuse to ignore what audiences are saying on these platforms, say pharma and device firms.
 

Pfizer, AZ let clinicians query medical affairs staff via mobile phone

June 03, 2010

Drug companies are putting their in-house medical staffs on call for prescribers to ask product-related questions or report adverse events via smartphone.
 

Pfizer seeks ways to ease adverse events reporting digitally

March 30, 2010

Pfizer is experimenting with electronic medical records and mobile technology to detect safety issues sooner.
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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